What is the first thing that you do while making a purchase decision? Research about the product, ask for opinions, and recommendations, and look for reviews, right? And as now we have an ease of internet we look for online reviews.

According to State Of Online Reviews, 93% of consumers say that online reviews influence their buying decisions. And while talking about online reviews, we cannot afford to ignore Google reviews. As 59% of consumers use it to read reviews before making a purchase decision, and even for businesses, it plays a vital role, hence they are actively embedding Google reviews on their websites using Google review widgets.

Many tools such as social media aggregators provide a dedicated Google review widget that allows users to collect and display Google reviews on the website. These tools are even compatible with a WordPress website, and if you are looking to embed Google reviews on WordPress website, you can still use social media aggregators.

And as you will be spoilt for choices, here are some of the best tools that provide you with a Google review widget to display Google reviews on the WordPress website.

Best Tools to Display Google Reviews on WordPress Website

As mentioned, you have ample options that provide you with a Google review widget to display Google reviews on your WordPress website and establish your credibility. However, for your convenience, we have picked the best tools that ease your embedding process and provide you with added features that add more significance to the strategy. And these tools are :

1. Tagembed
2. EmbedSocial
3. Google Review widget
4. Social Proofed
5. Widget Pack

And while you are still looking for the best option from the given option, here is the best recommendation – Tagembed

Tagembed – Highly Recommended Free Social Media Aggregator Tool

So, now you have a list of the best tools in the market, you must think about what makes Tagembed a stand-out tool to display Google reviews on the website. And here is why you should Tagembed.

Tagembed is one of the prominent social media aggregators. It provides you with a dedicated Google review widget that integrates with your Google My Business account and accumulates Google reviews and displays them on the website.

Even if you have a non-technical background, you can still use the tool like a pro. It is a coding-free tool and involves a few simple steps to embed Google reviews on your website.

And you can even add more charm to your website by personalizing the tool as per your choice. For example, you can change the font size, font style, layouts, and more to match your website’s style and add grace to it.

People regularly update reviews on the Google platform, and therefore the tool provides an auto-update feature, where it displays the reviews as soon as it is posted on the website. So there is no need to manually refresh the feed or hire any specialist to keep track of the website.

There might be cases where people can mention the name of any other brand or product while writing your review. It might encourage the reader to check other products and end up buying from the competitor brand. Hence, the tool provides the moderation feature to filter out all the reviews unrelated to your brand/product. Thus, it helps you to hold the visitor to your website and increases your chance of attaining sales.

Custom CSS, analytics, and some of the other features that the tool provides. The Free-Forever plan of the tool makes it an ideal tool. As mentioned, it is very simple to use and does not require any technical knowledge, here is how you can do it.

Steps To Embed Google Review Widget on WordPress Website

Tagembed provides a free sign-up and offers a free-forever, which fits any marketing budget. You can sign up for the tool and display Google reviews on the website, and you just need to follow the steps mentioned below.

It majorly involves 2 steps:

1. Collect Google reviews using Tagembed
2. Embed Google review widget on WordPress

1. Collect Google reviews using Tagembed

• Sign up to Tagembed to create your account OR if you are an existing user, then type in your credentials on login to your account.
• You will land upon the Tagembed dashboard window, if you are a new user, your first widget will be ready and you will be able to see it on your screen; click on the Open button to proceed.

OR
If you are an existing user and looking to create a new widget click on the Create widget button on the top right corner of your screen. Provide an appropriate name for your widget and click on the Create widget button that appears on the pop-up dialog box.

• Pick a source pop-up window that will appear on your screen that provides you with 18+ social media platform options. Select Google from the given options.
• Fill in the required details and click on the Create Feed

And that is it; your Google review feed is now ready and will be visible on your screen. Here you can now customize your widget, moderate it and explore features from the tools.

Now it’s time to embed the Google review widget on your WordPress website.

2. Embed Google Review widget on WordPress Website

• To begin the embedding process, click on the Embed Widget button on the bottom left corner of your screen.
• From various CMS options, choose WordPress as your platform.
• Here you can make adjustments to your widget and then click on the Copy Code button to copy the embedding code.
• Now paste the code on the backend of your WordPress website.

And now you own a WordPress website that displays Google reviews, now showcase these reviews to your visitors, and convert them into your customers.

The Ending Note

Building trust is an important part of any business to attain more customers as it enhances the reputation of the business and establishes the reliability of the brand. So, while it is important to collect reviews, it is also important to showcase them to your potential customers. This is where the strategy of embedding Google reviews widget on the WordPress website comes into play. With some easy steps, you can win the trust of your target audience, so follow the steps mentioned above and give a boost to your marketing efforts.