In a digital-first world where consumers are flooded with skincare choices, the film captures a highly relatable moment: a young woman endlessly scrolling through sunscreen options, confused by claims and unsure which one to trust. The clutter, the confusion, and the constant comparison reflect today’s skincare reality.
The turning point arrives when Shaily Mehrotra, CO-Founder of Fixderma and New Shark in Shark Tank season 5, steps in not just as a brand face, but as an industry leader confidently introducing Fixderma Shadow SPF 50+ as the solution backed by science, credibility, and global trust.
The film strategically highlights Shadow SPF 50+ as:
● Trusted by 15,000+ dermatologists
● Backed by 15 years of skincare expertise
● Manufactured in Fixderma’s own state-of-the-art facility in Neemrana
● Exported to 40+ countries
● Offering broad-spectrum protection
● Non-greasy and lightweight
● Water-resistant, making it ideal for daily wear
The narrative closes with a strong brand reminder: sunscreen is not seasonal, it is a daily essential. Har Din Ke Liye Har Skin Ke Liye
Brand Vision Behind the Film
Speaking on the campaign, Shaily Mehrotra, Co-Founder, Fixderma, said “The biggest challenge today is not availability, it is clarity. Consumers are confused between marketing claims and real science. With this film, we wanted to simplify the conversation. Fixderma Shadow SPF 50+ is built on 15 years of trust, backed by 15,000+ dermatologists, manufactured in our own Neemrana facility, and exported to 40+ countries. It is not just sunscreen, it is science-led daily protection.”
Adding to this, Anurag Mehrotra, Chairman, Fixderma, “This film represents our larger brand philosophy, where dermatological science meets proven efficacy. Fixderma Shadow SPF 50+ is backed by rigorous in-vivo & in-vitro testing to ensure reliable broad- spectrum protection and consistent performance. Manufactured in our facility and exported to 40+ countries, the product represents our commitment to global quality standards. As we continue to expand internationally, our focus remains on delivering clinically validated, science- led skincare that our consumer and dermatologist can trust”.
Video Link :- Har Din Ke Liye, Har Skin Ke Liye | Fixderma Shadow SPF 50+ Sunscreen | ft. Shaily Mehrotra
