LAVA International Limited, a leading Indian multi-national company in the mobile handset industry, today announced that Z50, India’s first Android™ Oreo™ (Go edition) Smartphone, is available in the market at an effective price of Rs 2400. The device is now available at over 100,000 retail stores in black and gold color options. In the ecommerce space, the product is available on Flipkart, Amazon and Snapdeal.

The smartphone comes bundled with an attractive cashback offer of Rs. 2000 from Airtel as part of ‘Mera Pehla Smartphone’ program, which aims to bring a smartphone within the reach of every Indian. The online MOP (market operating price) for Z50 is Rs. 4400 and with Airtel cashback offer worth Rs. 2000, the effective price comes to Rs. 2400.

Mr. Gaurav Nigam, Head – Product, Lava International said “We are delighted to announce the availability of Z50 for our customers, making it India’s first Android™ Oreo™ (Go edition) Smartphone to be available in the market. With the cashback offer from Airtel, LAVA Z50 is effectively available for Rs. 2400, making it a great option for smartphone buyers, looking for best technology at the most competitive price.”

Lava Z50 features a 4.5 inch display with 2.5D Curved Corning® Gorilla® Glass for tough and scratch resistant display screen. It is powered by a Mediatek Processor (MT6737m) with 1.1 GHz Quad-core and comes with 1GB of RAM coupled with 8GB of internal space. The smartphone also features enhanced storage space of 5.5GB (vs 3GB space which is typically available in 8GB ROM devices). It also helps in increasing the RAM performance upto 50%, which allows significantly faster application opening time.

Lava Z50 comes with a 5 MP rear and front camera with flash, providing brighter and sharper images. The smartphone sports Bokeh Mode in both the front and rear cameras thus capturing the moments powerfully, by making the objects stand out from the background.

Keeping in mind the needs of the Indian mobile users, the smartphone has been designed to facilitate search in 10 major Indian languages (including Hindi) besides enabling search for images, weather and also translate from search home screen.

The smartphone comes with 2-year warranty, re-affirming company’s focus on product quality and reliability backed by robust investments in research & development and product manufacturing.

Lava Z50 comes with a special launch offer of free one-time screen replacement, in case screen breaks within 1 year from the date of purchase.

“LAVA Z50, India’s first Android™ Oreo™ (Go edition) Smartphone, available at an effective price of Rs. 2400”