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pTron launches India’s First Make in India TWS – Bassbuds Plus

BB Plus Press release

eep your tunes pumping – With the new Bassbuds Plus, pTron – the leading and fastest-growing digital lifestyle and audio accessories brand from India, debuts its very first Make in India TWS earbuds. Compact and pocket-size Bassbuds Plus packs all the essentials of a good wireless earphone with great sound quality in a miniature form without compromising on the performance. The earbuds weighing just 4gms each is designed to vibe with your daily grind at a never seen before price.

Built with 8mm high-end copper drivers and the latest BT 5.0 technology, Bassbuds Plus offers a battery life of up to 12-hours with the charging case making it good enough to last up to a full day’s worth of talk-time as you work from home. The case functions not just like a portable battery for the earbuds but also an easy way to keep them protected while travelling. The built-in microphone on the earbuds allow you to take calls, and playback can be controlled through the single-key button on the earbud.

The TWS comes with Siri and Google Assistant support along with a host of nifty features like one-step insta pairing and single & dual-mode that supports voice assistant and phone calls with single or both earbuds through built-in microphones on both earbuds.

With premium features, excellent sound quality, durable build, secure fit, and affordable price point Bassbuds Plus True Wireless Earbuds are a bang for the buck for every Indian ear aiming to stay connected with loved ones through audio or video calls during this unpredictable times. They also make for a great pair of earbuds for seamless and hassle-free conference calls, zoom, or live sessions.

The earbuds also feature IPX4 weatherproofing for protection from sweat and rain.

Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron said, “With Made In India Bassbuds Plus, pTron once again reiterates its dominance in the audio accessories. In our most popular TWS franchise – Bassbuds, with the latest products, we intend to offer the blend of the best features of quality music of the wired and convenience of the wireless. With the trendy design, hip colours and affordable pricing, Bassbuds Plus is aimed to delight the Indian youth.”

Classy and minimalist, the ergonomic buds come in a metallic charging case in 3 different shades of Red, Silver, and Blue and are available at a special launch price of INR 999 on Amazon India from 12 Noon on 25th September 2020.

  • https://www.amazon.in/Bassbuds-Plus-Wireless-Stereo-Headphones/dp/B08DB8PH5Z
  • https://www.amazon.in/Bassbuds-Plus-Wireless-Stereo-Headphones/dp/B08DB8Z972
  • https://www.amazon.in/Bassbuds-Plus-Wireless-Stereo-Headphones/dp/B08DB9YW6B

With this addition, pTron continues to build one of the most diverse and best performing True wireless line up in the Wireless category. Since its launch in September last year, pTron’s Bassbuds series of True Wireless earbuds has been breaking all records and has firmly held on to the Best Seller rank on Amazon in the TWS category. As per Counterpoint Research data, pTron has been the Best Selling TWS brand in 2019 and Q2 2020.

About pTron:

Started in 2014, pTron was conceptualized as an electronics and mobile accessories brand owned by Palred Electronics Pvt. Ltd., which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004.

pTron offers a bouquet of mobile accessories products to meet the needs of its consumers. pTron offers products like Bluetooth headsets, portable Bluetooth speakers, wired headsets, chargers and cables, smart watches, networking products and many more. pTron’s strength lies in its wide range of products whose quality is backed by warranty but offers them at competitive prices in the branded accessories category for the mid-market. pTron has sold more than 4 Million units till FY 19-20. Growing at the rate of 50% QoQ pTron aims to sell an additional 3.5 million units in FY 21.

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