Walking into Sartaj Jewellers, Priya Enclave, feels like entering a sanctuary of timeless beauty. For over three decades, this New Delhi establishment has defined refined craftsmanship and uncompromising authenticity for generations of jewellery lovers. Established at 122, Priya Enclave, Karkardooma, Sartaj Jewellers bridges tradition and innovation — where heritage artistry meets modern allure.
The story of Sartaj Jewellers begins with passion. For 30+ years, the brand has been known for natural diamond, Polki, Kundan, and lab-grown diamond creations that combine old-world grandeur with contemporary sophistication. Their reputation is not only built on craftsmanship but on trust — every piece comes certified, every customer valued, and every experience designed to delight.
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The Jewel of Priya Enclave
Located conveniently near Karkardooma and Anand Vihar, Sartaj Jewellers occupies a prime space in New Delhi’s luxury market. The showroom’s interiors glimmer with polished cases, artisanal detail, and ambient light, each sparkle echoing its tagline — “Crafting timeless elegance since 50 years.”
Customers walking into the store are greeted by a team of experts who guide them through collections ranging from bridal sets to statement pendants. The mood is intimate yet sophisticated — a boutique-style ambience curated to match Delhi’s discerning clientele.
Craftsmanship that Speaks the Language of Emotion
Jewellery at Sartaj Jewellers isn’t just metal and stone; it’s memory, artistry, and science combined. Every diamond is handpicked, every gem precisely set, every curve finished with immaculate polish. Their catalogue features pieces that reflect artisanal handwork inspired by cultural motifs and global trends.
Key categories include:
Polki and Kundan Bridal Sets: Traditional yet regal, often designed with heirloom precision for wedding trousseaus.
Natural Diamond Necklaces & Earrings: Certified pieces that blend sparkle and sophistication for modern tastes.
Lab-Grown Diamonds: Sustainable designs appealing to eco-conscious luxury buyers.
Gemstone and Fusion Ornaments: Modern expressions with ruby, emerald, and sapphire accents.
Sartaj Jewellers also creates limited-edition masterpieces, where every curve and facet celebrates the individual wearer — bespoke adornments that tell personal stories through design.
Heritage Meets Innovation: The 50-Year Craft Evolution
The family-run brand follows a craftsmanship model rooted in traditional Delhi workshops. Fourth-generation artisans use century-old techniques alongside modern jewel tech to achieve unprecedented precision.
Where many showrooms opt for mass scale, Sartaj preserves artisanal exclusivity, ensuring each creation remains a one-of-a-kind piece. These practices echo Delhi’s royal heritage, where handmade Kundan once adorned Mughal queens — now reimagined for the city’s global elite.
The incorporation of lab-grown diamonds reveals the brand’s commitment to sustainability: ethical sourcing, reduced mining impact, and traceable certification — merging green values with aesthetic brilliance.
A Design Experience Beyond Purchase
Every visit to Sartaj Jewellers is curated as an experience. Clients can book private appointments and design consultations, hosted within their elegant showroom. With trained jewellery designers and stylists, customers are guided through setting styles, gemstone grading, and wearability advice.
The team’s philosophy — “Jewellery must fit the soul before it fits the body” — defines how they approach each creation. Many return for anniversaries, milestone gifts, and bespoke red-carpet pieces.
Bridal Excellence and Social Presence
Sartaj Jewellers is increasingly a trend centerpiece for brides and influencers across Delhi. Renowned makeup artist Divya Gill (DivyaGillMUA) collaborated with the brand, signaling its niche among fashion professionals. Such partnerships amplify the brand’s luxurious image: bridal opulence meets runway grace.
Social media platforms like Instagram (@sartaaj_jewels) regularly showcase new launches, reels of artisan work, and glimpses into bridal fittings that reflect emotional craftsmanship — a visual diary of luxury and personalization.
Sartaj Jewellers: The Hallmark of Authenticity
Authenticity stands as Sartaj’s strongest pillar. Every gold, diamond, and Polki product carries certification of purity and origin. The brand’s skilled gemologists and in-house auditors ensure that every piece meets international grading standards.
Customers appreciate this transparency — a reason Sartaj enjoys stellar ratings across JustDial and Google Business Reviews for service, product assurance, and design originality.
Customer Journey and Lifestyle Integration
Sartaj Jewellers caters to a broad audience:
Brides seeking timeless trousseau pieces
Investors looking for certified gold as long-term assets
Everyday buyers upgrading to design-led statement ornaments
Fashion-forward clients combining Indian elegance with minimalist trends
Their customer-centric service includes appointment-based viewings, home delivery of select items, and flexible payment through custom financing options like EMI.
Community Presence and Cultural Legacy
Beyond being a showroom, Sartaj Jewellers serves as a custodian of India’s jewelled heritage. It has sponsored multiple local exhibitions and Diwali trunk shows, helping Delhi’s jewellery trade preserve its artistic legacy.
As the brand grows, there are clear signs of expansion — curated online experiences where clients can explore collections virtually, consult designers, and receive delivery assurance backed by the same in-store trust.
Why Sartaj Jewellers Stands Apart
What makes Sartaj Jewellers uniquely distinguished in India’s vibrant jewellery market is its fusion of remembrance and modernism:
50-year lineage of art-led design
Multi-category mastery: Polki, Kundan, diamonds, gemstones
Ethical commitment with lab-grown diamond innovation
Client experience redefined around trust, detail, and beauty
These qualities weave a brand narrative where every jewel is a promise — a promise of legacy, elegance, and memory crafted for eternity.
Visit Information
Showroom Address: 122, Priya Enclave, Karkardooma, New Delhi – 110092
Contact: +91-7326992699
Timings: Tuesday to Sunday, 12:30 PM – 8:00 PM (Closed Monday)
Instagram: @sartaaj_jewels
FAQs
1. Where is Sartaj Jewellers located?
Sartaj Jewellers is situated at 122, Priya Enclave, Karkardooma, Anand Vihar, New Delhi – 110092, a key landmark known for premium showrooms.
2. What jewellery styles does Sartaj specialize in?
The brand is renowned for Polki, Kundan, natural diamond, lab-grown diamond, and gemstone jewellery in handcrafted patterns.
3. Does Sartaj Jewellers offer customization?
Yes. Customization is central to their service model. Clients can request tailored bridal sets, signature designs, or engravings.
4. Are items certified and authentic?
Every piece is backed with certification for purity and gemstone origin, including lab-grown diamond assurances.
5. What are Sartaj Jewellers’ operating hours?
Open Tuesday through Sunday (12:30–8 PM) and closed Mondays.
6. How long has the showroom been operating?
Sartaj Jewellers carries a legacy of 30–50 years in fine Indian craftsmanship.
7. Can customers shop online?
Yes, through their official social platforms and showroom contact services offering virtual consultations and delivery.
8. Does Sartaj Jewellers provide EMI or flexible payments?
Yes, clients can enquire about installment plans or EMI schemes to facilitate luxury purchases.
Closing Note
Sartaj Jewellers stands not just as a retailer, but as Delhi’s embodiment of elegance shaped through generations. Every sparkle reveals artistry passed down from hands that sculpt emotions into gold, diamonds, and gemstones. In the realm of luxury jewellery, Sartaj isn’t merely a name — it’s an experience, an heirloom, and a promise that brilliance never fades
