Hire a marketing virtual assistant who can manage the marketing aspect of your business is essential to freeing up time for you to focus on lead generation and other essential business facets. A skilled marketing assistant should know how to utilize various social media platforms, email management tools, and online marketing platforms like LinkedIn and Slack effectively.
- Manage Your Social Media
Management of social media accounts can be time consuming. A virtual assistant can assist with day-to-day tasks like posting, monitoring, and analysing an account to ensure it meets goals.
Social media managers can also assist with editorial content creation by pre-scheduling posts for publication – freeing up time for them to focus on community engagement and brand strategy.
Monitoring and responding to inquiries from customers are also key components of social media management; this activity can easily be outsourced to a VA since many customers prefer communicating via email with brands.
To attract qualified applicants for this role, prepare a detailed instructional document outlining all processes you would like your VA to follow. This helps them feel confident in their skillset while filtering out applicants who might overstate their capabilities. During the first weeks after hiring, schedule regular check-ins via Slack, phone call, or video chat to discuss how they are progressing at work; this allows you to address any queries or provide support as necessary.
- Manage Your Emails
Many small business owners rely on email marketing as a communication and lead-generation strategy, driving traffic to their websites and reaching target customers. Unfortunately, maintaining an effective mailing list takes considerable effort and time – this is where virtual assistants come in handy!
The best marketing virtual assistants possesses excellent written and verbal communication skills, along with open and transparent practices to foster trust with their clients. In addition, they may possess experience or knowledge of cloud-based communication technologies which allow collaboration and file sharing.
Since VAs are independent contractors, it’s essential that clear expectations and an excellent working relationship be established to prevent your money from going to waste. You should be able to track how many hours they devote to tasks using apps like Time Doctor and gain an idea of their workload; this helps prevent them from inflating work hours for increased earnings while simultaneously creating a professional and consistent workflow for your business.
- Manage Your Blog
Assuming you maintain a blog, keeping up to date is of utmost importance to remain competitive and remain relevant with current audiences’ needs. That means publishing new posts frequently while updating older ones to meet them as well.
Blogging can be an arduous task, but there are a few strategies that can make the task simpler. First, use project management software that will allow you to keep an eye on tasks and deadlines; this is particularly beneficial when working with multiple team members on creating blog content.
At Notion, one way to streamline the blogging process is by setting specific goals for your blog. Setting these goals will help determine how much to write, which topics and approaches should be covered, as well as when goals will need to be tracked. Goal-tracking templates also exist so you can quickly create goals in Notion.
Final Step: Research Keywords that Fit Industry and Target Audience. Doing this can ensure your blog shows up in search results, helping customers to discover its content more easily.
- Manage Your Website
Daily business tasks can consume valuable time that would otherwise be spent on more impactful projects, so outsourcing this work can save both money and stress.
Time Doctor can be an invaluable way of keeping track of virtual assistant activity and ensure you only pay for hours worked. By tracking their activity with this tool, Time Doctor prevents virtual assistants from inflating their time estimates while giving you a record of what they have worked on during each billing cycle.
Prior to your VA’s start date, create a detailed document outlining all the tasks you plan on outsourcing and any tools or resources they’ll require, along with step-by-step directions on how they should complete these processes. In addition, schedule daily check-ins via Slack, phone call, or video meeting so they feel invested in their work and deliver optimal results – this will set them up for long-term employee success and give you peace of mind that they aren’t misusing business resources.
- Manage Your Email Marketing
Email marketing is one of the key strategies used by online business owners to expand their brand. However, managing a comprehensive email list can be time consuming; that’s why some small companies turn to virtual assistants for assistance.
VAs can manage many tasks for businesses, including content marketing. From creating blog content to setting up email newsletters or sending out customer and prospect emails, virtual assistants (VAs) are invaluable in reaching more people in less time.
To ensure that your virtual marketing assistants (VAs) are doing a good job, invest time and effort in training them before they begin work. Create a comprehensive document outlining how each task should be completed, then walk your VA through it during their first weeks with you. Use an app like Time Doctor to monitor how they spend their time–no skipping work or taking long breaks should occur!
Remember, virtual assistants aren’t full-time employees and may not offer the same degree of loyalty or understanding for your business as full-time professionals might. If they aren’t providing what is required of them, don’t be intimidated into switching.
