Keep it Simple

You should design your social media graphics with simplicity in mind. Adding too many of these features will make your graphics overwhelming and unreadable. Consequently, your engagement rates will remain low.

So, try as much as possible to keep things simple. Avoid adding too many colors, fancy fonts, icons, shapes or other elements. Ideally, you should only use a single font style in your graphics. Also, keep the text concise and short. As for the colors, you should stick to two main ones and two accenting ones.

Keep Your Graphics on Brand

Whenever you are creating social media graphics, you need to ensure you incorporate your brand’s theme, color palette, imagery and typography. Apart from the colors and typography, your graphics should also feature your logo.

By keeping your graphics on brand, you will have an easier time standing out on user’s feeds. It will help your target audience to easily recognize your brand whenever they come across it on social media. Also, it will help you to create a consistent and strong brand identity across social media.

But, as much as you have to maintain branding consistency, you should also insert new tints occasionally. Doing so will surprise your followers and break monotony while helping to boost your engagement.

Size Graphics to Specifications

Different social media platforms have different specifications for image sizes. For instance, Instagram works well with square graphics. So, if you were to use a horizontal graphic on Instagram, there’s a high chance it will be cropped, making it visually unappealing. And, such a graphic won’t grab users’ attention. Also, it will make your brand appear unprofessional, which may lead to the loss of potential clients to your competitors.

Therefore, ensure you research each platform’s image requirements before you start designing the graphics. If you are still having a hard time figuring out the different requirements, then you can simply use a tool like Canva. With Canva, you simply need to select the social media graphic you intend to design and it will automatically adjust the canvas for you.

Use Social Media Templates

Creating stunning social media graphics requires a considerable amount of time. Unfortunately, you won’t always have this time, considering you are also overseeing other aspects of your business. Fortunately, there’s a solution to this challenge. And, this is through social media templates.

Social media templates are pre-designed graphics or layouts, featuring editable images and text. With these templates, you can create captivating and stunning social media graphics in less than five minutes. If you were to design a graphic from scratch, then you would spend around 30 minutes or so. As you can see, they are a huge time saver.

Besides making it easy and fast to create visually-appealing social media graphics, templates will also help to keep your graphics on brand. As we pointed out earlier, keeping your social media graphics on brand comes with numerous benefits.

And the best part is, social media templates are readily available. Again, design tools like Canva have hundreds of such templates. You also have the option of downloading them from other websites and editing them in Canva.

Incorporate Original, High-Quality Images

Another important tip when creating social media graphics is to ensure you use original, high-quality images. While you have the option of using stock imagery, incorporating original high-quality images will help your posts to stand out on users’ feeds and grab attention. Also, such images will make your brand appear professional and help you to build trust with your audience.

If your budget allows, you can hire a professional photographer, who can shoot some amazing photos for you. But, if you can’t afford to hire one, then you can simply use your smartphone. Most smartphones today come with decent cameras, which you can use to snap high-quality images and photos. From there, you can upload the images you’ve captured to your preferred image editing tool and make the necessary adjustments.

In Conclusion

Captivating social media graphics will help you to cut through the noise and catch your target audience’s attention. And, it’s not as hard as you may have imagined. Also, you don’t need a design background. By implementing the tips we’ve discussed in this article, you should be better positioned to create social media graphics, which will help your posts to stand out on users’ feeds.