Shobana Nithin is a visionary woman entrepreneur and fashion designer who revolutionized handcrafted ethnic wear in India through her brand Threadslabel. With a passion for traditional craftsmanship fused with contemporary trends, she launched a business that deeply resonates with women looking for elegant, custom-designed sarees and outfits. Over nearly a decade, Shobana has taken Threadslabel from a startup to a leading name in the ethnic fashion industry, continuously innovating and expanding her product range.
Table of Contents
Education and Early Career
Born and raised in India, Shobana Nithin pursued a solid educational foundation including a Bachelor’s degree in Information Technology from Sona College of Technology and a postgraduate diploma from the prestigious National Institute of Fashion Technology (NIFT), Chennai. She specialized in General Sales, Merchandising, and Marketing operations, which laid the groundwork for her eventual success as a fashion entrepreneur.
Her unique blend of IT knowledge and fashion business acumen has positioned her to strategically grow Threadslabel not only as a design brand but also as an efficient business operation leveraging technology, marketing, and customer engagement.
Threadslabel: The Brand and Its Philosophy
Threadslabel is Shobana’s flagship brand that focuses on handcrafted sarees, blouses, kurtis, salwars, and lehengas with custom sizes and fits. The brand aims to connect cultures and beautify women, preserving traditional Indian textile arts through modern interpretations and hand-crafted quality.
Product Offerings
Designer sarees – including silk sarees renowned for their craftsmanship
Custom-sized stitched blouses for perfect fits
Ethnic Kurtis and Salwars designed for festive and casual wear
Elegant lehengas for weddings and special occasions
Design Strengths
The brand stands out for blending heritage handloom and embroidery techniques with modern aesthetics. Fabric sourcing is conscious and artisanship is a key focus.
Business Growth and Impact
Since its founding in 2015, Threadslabel under Shobana’s leadership has blossomed into a recognizable name with a strong presence in Bangalore and beyond. The company operates a factory outlet in Bangalore and extensive online sales platforms including a dedicated website and an iOS/Android app for wider reach and customer convenience.
Shobana’s leadership embodies innovation in bridging offline and online retail—a model increasingly vital in India’s expanding fashion ecommerce landscape. Her strategic management, marketing expertise, and customer-centric approach have driven strong brand loyalty and scalability.
Entrepreneurial Vision and Challenges
Shobana’s entrepreneurial journey involved navigating the complexities of merging artistic creativity with business scalability. Her vision to uplift the traditional crafts sector while meeting the style needs of modern Indian women has been the core differentiator.
Challenges such as supply chain disruptions, artisan welfare, changing consumer preferences, and competition from large brands have been met with innovation in design, process improvements, and digital marketing efforts.
Social and Cultural Contributions
Beyond business growth, Shobana actively engages in preserving Indian weaving and embroidery traditions. Through collaborations with artisans and promotion of hand-crafted fashion, she contributes to sustaining cultural heritage and livelihoods for traditional craftsmen.
Her story inspires women entrepreneurs and designers aiming to blend cultural preservation with modern fashion business models.
Future Plans
Shobana Nithin aims to expand Threadslabel’s footprint nationally and internationally, leveraging technology, sustainability, and design innovation. Upcoming collections promise incorporation of new textiles, eco-friendly practices, and broader inclusivity in size and style offerings.
FAQs
Q1: Who is Shobana Nithin?
A: Shobana Nithin is a fashion entrepreneur and founder of Threadslabel, specializing in handcrafted ethnic wear including sarees, blouses, kurtis, and lehengas.
Q2: What is Threadslabel known for?
A: Threadslabel is known for high-quality, handcrafted ethnic fashion wear that merges traditional artisan skills with contemporary design elements.
Q3: Where is Threadslabel based?
A: The brand operates primarily out of Bangalore, Karnataka, India, with both factory outlets and online sales channels.
Q4: What is Shobana’s educational background?
A: She holds a Bachelor’s degree in Information Technology from Sona College of Technology and a PG diploma from NIFT, Chennai.
Q5: How long has Threadslabel been in business?
A: Founded in 2015, Threadslabel has been growing for over 9 years as of 2025.
Q6: Does Threadslabel offer custom sizing?
A: Yes, custom size tailoring is a key service of Threadslabel to ensure perfect fits for all customers.
Q7: Where can customers buy Threadslabel products?
A: Products are available through the official website, app, factory outlet in Bangalore, and major online retail platforms.
Q8: What makes Threadslabel unique?
A: Its focus on handcrafted, culturally-rooted fashion with a modern aesthetic, plus custom sizing and superior customer experience.
Conclusion
Shobana Nithin’s exemplary journey from an IT graduate to a fashion brand founder demonstrates the power of blending passion, tradition, and business savvy. Through Threadslabel, she has nurtured a thriving enterprise that celebrates Indian culture and empowers women through timeless ethnic fashion. Her story remains a beacon for aspiring women entrepreneurs in fashion and beyond.
