India’s leading earwear audio brand, in collaboration with Warner Bros. Consumer Products and DC, today unveiled new DC-themed designs across boAt’s top-selling audio accessories. The collaboration between the powerhouse brands includes the following: boAt Rockerz 450 headphones in Krypton Blue (Superman), boAt Stone 190 portable speaker in Amazonian Red (Wonder Woman), and boAt Airdopes 131 earbuds in Knight Black (Batman).
Aman Gupta, Co-founder, and CMO of boAt said, “I feel extremely excited to announce our partnership with Warner Bros. Consumer Products and reveal our DC-themed boAt audio wear. DC Super Heroes are some of the most loved and watched characters across several age groups. We feel our boAthead community would really appreciate this truly unique collection.”
Sharing his thoughts on the partnership, Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery India, Southeast Asia & Korea, said, “We always endeavor to bring our iconic characters to fans through fun and engaging collaborations and we know the association with boAt will give DC fans in India an opportunity to bring the imagination of the DC Multiverse into their lives. We are sure they will enjoy this exclusive range.”
This new collection combines the epic characters Batman, Superman, and Wonder Woman with boAt’s superior technology. The new collaboration will give the Indian market a way to be closer to the massive DC Multiverse for the first time. The collection and its offerings have been carefully curated and thoughtfully designed to synergize with all the characters and their unique attributes. The iconic association is an outcome of extremely similar audiences of DC and boAt, who are on the lookout for powerful and inspiring consumer durables; the ones who adorn an individual style and seek perfection in every move they make.
The DC themed collection will be available on boat-lifestyle.com starting 18th June, 12pm.
About Imagine Marketing Limited
Established in 2013 by Aman Gupta & Sameer Mehta, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post covid, Imagine Marketing Ltd. forayed into personal care appliances and introduced MISFIT, a self-care and grooming brand with the motto ‘Never Fit In’, the brand is aimed at addressing gender stigma through a colourful brand vision and bold conversations. In 2020, Imagine Marketing also acquired RedGear, a gaming accessory brand that deals in gaming keyboards, mice, gamepads, and headphones. RedGear aims to bring gaming to the masses and support the ones who wish to turn their passion into their profession. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund. The company currently has offices across Delhi, Mumbai & Bengaluru.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About DC
DC, a Warner Bros. Discovery Company, creates iconic characters, enduring stories, and immersive experiences that inspire and entertain audiences of every generation around the world and is one of the world’s largest publishers of comics and graphic novels. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe Infinite digital subscription service and community engagement portal. For more information.
