CITIZENSHIP CHAMPAIGN – Samsung India has unveiled a new television and digital campaign for its citizenship initiative ‘Samsung Smart Class’, capturing the engaging and emotional success story of a young village boy, Sadanand Ugale, who secured a study trip to Australia from Jawahar Navodaya Vidyalaya in Aurangabad, Maharashtra.
The film (#SapneHueBade) expands on Samsung’s dedication to saddling its legacy of advancement to decidedly change groups and make a superior life for indi viduals through its citizenship activities. Propelled in 2013 in relationship with Navodaya Vidyalaya Samiti, Samsung Smart Class is the organization’s leader national program in India, right now accessible in 373 Jawahar Navodaya Vidyalaya schools keep running by the Ministry of Human Resource Development, Govt of India, and profiting more than two lakh understudies.
Samsung India has unveiled a new television and digital campaign for its citizenship initiative ‘Samsung Smart Class’, capturing the engaging and emotional success story of a young village boy, Sadanand Ugale, who secured a study trip to Australia from Jawahar Navodaya Vidyalaya in Aurangabad, Maharashtra.
Samsung Smart Class plans to connect the advanced crevice amongst rustic and urban India and give level with chances to quality training to kids from all foundations. More than 7,400 instructors have been prepared on the most proficient method to utilize intelligent innovation to educate.
The 4-minute film, which will rouse youthful India to utilize innovation to instruct, prepare and up-expertise as it rides government activities like Digital India, Make in India and Skill India, among others, will be opened up on the computerized media and web-based social networking. Samsung, which has finished a quarter century fabricating in India, is resolved to Make for India, and stays focused on changing existences of individuals. As a feature of this dedication, the Samsung Smart Class activity will be extended sooner rather than later to more Jawahar Navodaya Vidyalaya schools.
CITIZENSHIP The film has been pledged by Cheil India and is directed by Shashanka Chaturvedi (Bob). Good Morning Films is the production house for the campaign.
“Samsung Smart Class expects to connect the advanced partition amongst country and urban India. The reaction to the battle video has been sensational. It showcases the change in the life of a youthful town kid in light of Samsung Smart Class and it is endearing that understudies from rustic India are currently getting to be leaders of computerized India. We have been running Samsung Smart Class in Jawahar Navodaya Vidyalaya as a CSR activity since 2013.
More than 2 lakh understudies have been acquainted with cutting edge learning with the assistance of most recent innovation, helping them to dream greater. What’s more, this is one and only of the numerous stories that has risen up out of the Smart Class activity,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.
Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India said, “Samsung India has been running a successful CSR programme for the past many years. As the the efforts started showing results, Cheil India was tasked to develop a campaign for the same. Because the project is so dear to Samsung India, a thorough, consultative process ensued over the next six months. A considerable team was put on the job. And what has emerged is an emotional story that was inspired by the achievements of a real life hero, Sadanand Ugale.”
Tarvinderjit Singh, Executive Creative Director, Cheil India said, “Writing this script was an exercise in balance. I had to keep in mind that this was a story inspired by someone real yet my pen had to deliver enough drama to make for engaged viewing. Once I achieved that harmony, the same discipline was asked of production. Going by the generous reception that the film has received it seems that our mad collaboration with Bob, Good Morning Films, Shanker Raman, Subhajit Mukherjee and Piyush Misra has come good.”
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