The content writing industry has been attracting a lot of freshers and new talents lately. It is an industry where freshers and sessional professionals can aspire for an illusion of content as it offers several perks.
An influential content writer works independently and consistently meets deadlines. Content writers aim to generate traffic and leads through their work, and professionals use creativity and strategy to write quality content for marketing products or services. The writing must be genuine and authentic with no particular format, but the style counts a lot. The content must be informative, which adds to the viewer’s knowledge and demands practice and deep expertise that experience can only gain.
If you want to start your career in content writing, here are a few content writing interview questions you should be familiar with.
- What is the difference between an article and a blog?
This question is the most frequently asked as the interviewer tests your basic content writing skills. It’s a relatively informal style of writing, where you make the rules. To be precise, blogging establishes your thoughts, projects them to the world, and creates your niche about things you are comfortable with and ideas that pop up in your mind.
Article writing is a vague terminology that fits wherever you want it to in whichever form. Article writing can be informal. For example, the kind you write in columns, blogs, or small newsletters; or formal- e.g., the type written by newspaper journalists, investigative journalists, articles written for a press release, or similar such standard literature present in the world.
- What do you think are the essential components for good web content?
Here, the interviewer expects to address the essential things you keep in mind while drafting web content.
- Engagement
Your content should be engaging to the audience. Elements such as catchy headline images should contribute to the engaging read.
- Usability
Visitors to your site are looking for information that they require or desire. The reality is that today’s internet users are impatient. They will quit immediately if they aren’t impressed or don’t grasp how your site works. A place with many items, for example, should have a good search tool, a product catalog, and a user-friendly buying cart. When it comes to your website’s content, you must have creative and attractive things.
- No plagiarism
In the content industry, plagiarism is an actual crime; it can harm your organization’s reputation or even yours while working as a freelancer. It can also negatively influence search engines.
- What are some ways to decide the tone of the content?
Like other technical content writer interview questions, in this question, the interviewer expects you to be confident while answering. These questions are asked to test your knowledge while generating certain content.
While answering this question, make sure you include these points.
- Knowing the brand
It is essential to know the personality of the brand and the value of the brand. Thus, the tone should reflect the brand’s ideologies that they have set for their target audience.
- Audience
You need to know the brand’s target audience to reach out to them and impress them because it is essential to know whom you will reach with the content.
- Medium of publishing
Content writing is a field where it is used everywhere, for example, in social media, SEO blogs, and website content. Hence it is essential to keep in mind where you are publishing your content.
- Why do you enjoy content writing?
The main aim behind this question is to know the seriousness of the job role. The answer to this question differs according to your experience level. Still, here we are, answering in the most basic and standard way.
Content focuses on your key talents and connects with your knowledge. For instance, if you’re a creative writer, you can say that you want to turn your passion into earnings and do what you love. For some people, it might be a booming growth in the previous workplace where you might have a chance to explore your talent and skill.
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- How do you plan and manage your content writing work?
The interviewer’s purpose is to know how you manage, plan and schedule your day when it comes to your whole day schedule. In other words, the answer should be satisfying, impressive, and quality-driven because no one hires a person who is not to balance work life. Here are some steps you can narrate when such questions are posed to you.
- Create a healthy bunch of topics
- Set targets and deadlines according to priorities and the importance of work.
- Work on proper workflow
- Comprehend the tactics of writing a piece of content.
- How important is SEO in content writing?
This is one of those content writer interview questions where the interviewer tests your technical knowledge about SEO and google analytics.
SEO strategy is fundamental to content writing. Keywords are related to targeting the audience in the piece of content you are writing.
Why is it important?
Google and other search engine platforms drive the most organic traffic. Our content needs to ride on this SEO wave and provide content that is more likely to rank higher on Google.
- What is your strength and capabilities as a content writer?
Through this question, as a content writer, the interviewer wants to know your professional side in a sense, your confidence, and your awareness. For this question, you must answer where your expertise lies and ensure you answer honestly and state that you are comfortable working in a team or individually.
Take your career to a new height.
Let’s consider that the top content writer interview questions will be able to pass your interview with flying colors. In a creative field, it is essential to keep in hand your portfolios or experience work. You can also learn digital marketing certification from Simplilearn online learning to get one step closer to your dream job and boost your digital marketing career.
