Instagram is one of the popular social platforms highly used for brand promotion. Most businesses have already used Instagram for branding, while a few are still unfamiliar with its exposure and user base. Interestingly, influencer marketing is a highly effective practice that can introduce your brand to new users. 

Engagement rate is a key consideration when it comes to selecting influencers for your campaigns. With the growth and popularity of Instagram, there has been a rise in unscrupulous practices too.

But when compared to Facebook, Instagram has over 2 million monthly advertisers. So, not only do you have less competition on Instagram, but also a greater scope of marketing success. Plus, the Reel update of Instagram has the potential to make you an overnight sensation, spiking your reach exponentially.

Many newbie marketers wonder why Instagram is a good platform for influencer marketing. Below are the strong reasons that prove the importance of Instagram influencer marketing.

High Engagement Rate: The engagement rate on Instagram is higher than other social media channels. A micro-influencer on Instagram gets an average of 5.7% engagement rate, which is impressive compared to Facebook, YouTube, and Twiter. Compared to its parent company Facebook (Meta) gets low engagement on visual content. A study revealed that Instagram receives nearly four times more engagement than Facebook, making it the best platform for influencer marketers. 

So, when you select influencers for a campaign, check out their engagement rates more than their follower counts. The higher the engagement rate, the higher the likelihood of an influencer being genuine and authentic.

You can search for relevant influencers in your niche and check their engagement rates, reach, etc. You can also track and measure your campaigns effectively and make any adjustments in real-time.

A Hubspot article says that, even though Facebook has 2X more monthly users, Instagram generates 23% more engagement than Facebook. Hence, it’s the best go-to option for marketers at large.

However, it’s not just the sheer number of people that makes brands flock to the platform. Instead, its capability to generate leads with the highest engagement rates on posted content makes it worth the shot.

Relation between Brands & Users: Experts better know that brands have a strong/closer relationship with Instagram users. According to a study, nearly 80% of Instagram users follow at least one brand. This makes Instagram the ideal social platform for branding. Interestingly, users who follow the brands also engage with them regularly, making Instagram a profitable platform for branding and sales. It also connects users together that inactive influencer users to interact and engage with a brand.

It shouldn’t come as a surprise that visuals are the best way to communicate and get your message across to people. This is the main reason why marketers prefer using visuals in their social media marketing mix. Instagram wins hands-down when choosing a befitting social platform for such a vivid form of marketing. You can increase you followers from IGTOK.

Huge Audience Base: As a Social Media Marketer, you can’t deny the fact that Instagram has a huge active user base. Presently, Instagram has nearly 1 billion active users where 50% of the audience stays active every day. Instagram Reels, Stories, Short videos are some advanced options to provide quality content to the audience and keep them engaged. This makes Instagram a best-suited social platform to promote your brand via influencer marketing.

Improve Brand Visibility: Instagram started as an image-sharing social platform. Interestingly, people still use Instagram to share photos. However, many other features are added to compete with other social channels. Visual content is the best way of communicating your message. That’s why Instagram is still the top marketing option for brand visibility. Every content on the Instagram feed is unique and engaging, making it an effective marketing tool for the brands.

High Conversion Rate: Obviously, a high engagement rate results in a high conversion rate. Regardless of your business niche, you can get a high conversion rate over other social channels. Fewer spam accounts are another significant benefit of using Instagram for brand promotion. 

So, when you select influencers for a campaign, check out their engagement rates more than their follower counts. The higher the engagement rate, the higher the likelihood of an influencer being genuine and authentic.

Remember, you should select the influencer wisely as some influencers have bots or spam followers that can ruin your money and efforts. You should always research thoroughly to find a legit and Quality Influencer for your brand marketing. Christina Caplh is a perfect example of legit influencer that has presence across major social platforms with genuine followers.

A Hubspot article says that, even though Facebook has 2X more monthly users, Instagram generates 23% more engagement than Facebook. Hence, it’s the best go-to option for marketers at large.

Here’s what micro-influencers have to say about engagement on Instagram. In a survey by Bloglovin, 59% of micro-influencers said that Instagram is the most effective platform for engaging audiences.

Engagement rate is a key consideration when it comes to selecting influencers for your campaigns. With the growth and popularity of Instagram, there has been a rise in unscrupulous practices too.

No matter what kind of business you run, boosting conversions must be a top priority for you because social media can bring you tons of referral traffic and leads.

Now you have sound knowledge and clarity about influencer marketing on Instagram. Yet, it’s essential to know that Instagram influencers will face challenges that can affect your marketing efforts this year. So, before you put your strenuous efforts into Instagram influencer marketing, grab maximum knowledge about the social platform and acknowledge possible challenges.

Final Opinion

Now that you know the real benefits of using Instagram, how do you ensure that you stay ahead of your competitors? Well, you can easily boost your brand by connecting your Instagram account to SocialPilot, automating the process of uploading, scheduling, and publishing on Instagram.

Instagram Stories have opened up a world of new opportunities for brands. Not only can you make use of Geo-location tagging, hashtags, text, and shoppable features, but also run ads on Stories.