The Impact of AI on Market Research: Trends and Predictions
- BY raymundochatfiel
- July 27, 2024
- 0 Comments
AI is revolutionizing market research, with a projected investment of $297 billion by 2027. GenAI software spending is set to rise from 8% to 35%, underscoring its importance for the industry’s future. This article delves into AI’s impact on research methodologies, its pros and cons, and showing how artificial intelligence is reshaping the industry. How […]









